Charles Miller – The Writersonal Branding Playbook

Access The Writing & Personal Branding System That Has Generated Over 1,000,000 Followers and $10,000,000 For Me and My Clients

This is the last course I’ll ever sell, so I’m giving you everything I have:

7 hours of video, 500 PDF pages, 49 viral post templates, 21 hook templates, updates for life, and the endless benefits of building a strong personal brand.

So, here’s what I have now that I’ve been in the personal branding game for almost 4 years:

Over 220,000 followers on Twitter, LinkedIn, and Instagram combined. This audience is easy to monetize and costs nothing to advertise to.
Over 16,000 people subscribed to my newsletter. This is another asset that’s easy to monetize and costs nothing to advertise to.
If I wanted to get a job, I could send out a couple of social media posts, send 30ish DMs, and have 10+ high-quality offers that same day.
Over $100,000 in info product sales to roughly 1,000 customers in the past 12 months. Plus, I did another $100,000+ in years before that.
A marketing agency that earns $20,000 per month and could be at least double that if I wanted to scale it further (I prefer staying at this level, at least for now).
A network of millionaires (and even one weird billionaire that calls me “Sir Charles” when we text) who help me in a variety of ways.

There’s more, though.

I’m not just a guy who’s done well building my personal brand.

Instead, my marketing agency builds personal brands for other people too.

We work with tech CEOs, venture capitalists, marketing agency owners, coaches, and course sellers to build their personal brands and maximize their online earnings.

That means I’ve built personal brands from zero to successful over and over again, in multiple niches, with multiple writing styles.

You know my success isn’t a fluke because I’ve done it 20+ times for other people too.

I have this game down to a science, and now I want to show you the formula.

What You Get Inside The Writersonal Branding Playbook

There are two ways to approach this question. First, what’s in the course, and second, the outcomes it delivers.

Let’s tackle those one at a time.

What’s in the course:

Brand Identity
Refining it when it’s obvious
What to do when it’s not obvious
Being known for one thing
Adding personality
Adding uniqueness
Gearing everything around your goals

Profile Creation
How to write the perfect bio
Header and profile photos
Pinned tweet strategies
LinkedIn featured section strategies

Networking
How to find accounts to network with
Replying quantity and strategy
When to start DMing
How to DM people to sell
How to DM people to just be friends
Taking relationships off-platform

My 9-Step Universal Writing System
Get inspiration (tools and resources included)
Pick your angle / big idea
Research (tools and resources included)
Gather Assets – Photos, information, links, etc
Write an outline
Write the body – How to inform and retain interest
Write the conclusion – How to finish strong and sell
Write the hook/Intro – How to get and keep attention
Edit – Mindset, tools, and strategy

Content Creation
Creating content for your goal
Types of content that work
48 templates that crush it over and over again
21 hooks that crush it over and over again
The right way to use artificial intelligence
The infinite content playbook
Frequency depending on platform
Getting endless ideas from others, yourself, and software
Leveraging your personality and experiences
Long-form vs mid-form vs short-form
Balancing trust building and engagement farming
Twitter giveaways, quasi-giveaways + same for LinkedIn
How to create LinkedIn carousels
Differences between LinkedIn, Twitter, and IG/TikTok/Shorts
Repurposing to LinkedIn, Twitter, and IG/TikTok/Shorts
The exact process of sitting down and doing the work
My universal writing process applied to content
Examples of best in my network

Getting Seen
Reciprocal engagement
Strategic partnerships
Paying for promotion (how to do it right

Offers
Service options
Product options
Options that are somewhere in the middle
Which to build at which stages
How to make an offer irresistible
Examples of best in my network
Bonus: My hyper-effective offer launch playbook

Sales Funnel
The link tree strategy
The full website strategy
Persuasive landing pages
Pinned tweets, pinned IG posts, and LinkedIn featured section
Where/how to plug links besides your profile
Cold outreach basics
Examples of best in my network

Watch Me Build A Brand
Identity
Profiles
Finding people to network with
Engaging, DMing, and partnering
Content creation
Initial offer
Basic funnel
Later offers
More sophisticated funnel

Putting It Together
Phase #1: 0 to 1,000 followers
Phase #2: 1,000 to 10,000 followers
Phase #3: 10,000 to 100,000+ followers
Time-blocking strategy
When to sell different types of offers
Managing expectations, staying sane, and staying persistent

Bonuses
49 viral post templates to plug and play PDF
21 hooks that crush it over and over again PDF
175-post analysis / swipe file
Creator funnel analysis
General copywriting analysis
Top software tools for writers and creators
50 Rules For Better Writing (100-page eBook)
Written 30-page personal branding summary
Written 30-page freelance guide

Everything Else
Free lifetime updates (I’ll add more content whenever I find something useful to share with you)
If you choose the consulting upgrade, you’ll also get 90 minutes of my time to spend on whatever you want (Q&A calls, reviewing your profiles, editing your content, etc)

Leave a Comment