Derek Johanson – Build a Newsletter

A step-by-step video course for launching a wildly-profitable, easy-to-write, one-person newsletter from scratch — this weekend.
The Reverse Market Process
Confidently narrow down the best market (not “niche”) to cover in your newsletter

The Perfect Lead Magnet
How to create a lead magnet that gets your audience to subscribe and listen

Initial Setup
Go from zero to having your newsletter, domain, landing page, and lead magnets set up
Traffic Sources
Where to generate traffic for your landing page that turns into excited subscribers
Ideation and Research
The only two methods you’ll need to write content — even if you’re not an expert
The Six Copy Necessities
The only six pieces of content and copy you need to get your newsletter running

Tools & Tech
The exact tools and services I use to set up my newsletter businesses

Publishing Calendar
How often should you publish content and when? All your questions are answered.

The First Newsletter
The hardest part is getting started. We’ll construct your first newsletter together.

Worst Case Scenarios
Sometimes your newsletter won’t gain any traction. We’ll troubleshoot it here.

Monetizing With The 30 Second Survey
Get your subscribers to tell you what they’ll really happily pay (lots of) money for

And bonus interviews:
Bonus Interview #1
Interview with Tyler Denk, CEO of Beehiiv
Beehiiv is my favorite platform writing (and monetizing) newsletters, and in this interview, Beehiv’s CEO Tyler Denk talks about what he considers to be the best tactics for putting together a successful newsletter.
Best topics
How to monetize
Going deeper into newsletters as a business
Bonus Interview #2
Conversation with Tyler Gillespie, Beehiiv’s partnerships lead

In this deep dive we talk for over an hour on best newsletter practices — from someone who lives, eats, breathes, and sleeps newsletters every day.

What’s the best type of newsletter to start
What’s the best way to monetize
And so much more

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