Perry Marshall – Power Prism

John McGee and I developed a set of tools we call Power Prism. They are astoundingly effective in getting to the core of your customer avatar story … buzzing through the skepticism and media noise like a chainsaw.

When we sit someone down and ruthlessly roll through the process, we hit pay dirt.

(Or else we figure out you shouldn’t even be in that business in the first place. Which is every bit as valuable. You might as well find out now and change course while you still can.)

By the end of the process you:

Increase your fees 30-50{acbf100ef83ad8e275586ab17bb04f440e624333e0281f3427479f049c631687}
Get Fast Return On Investment from paid traffic
Play with the big dogs
Celebrate record sales months
Issue a crystal clear sales message impervious to competition
Video One: Spike Your Volatility Resistance Score by 20 Points or More
A fast powerful exercise to “score” your business and show you is trapping you at the sub-$100/hour level and what to do to move up to $1,000 per hour or more …

Rapid-Fire, John and I show you ..

What your current traffic illuminates about your business’s defensibility
What your difficult customers are telling you about your power
What your competition’s growth tells you about your A.I. vulnerability
One sure indication of whether your product, service is street-ready?
Your Secret Sauce: Is it a secret … and is it a sauce?
Is your value visible? This keeps entrepreneurs stuck in the $50/hour sand trap like nothing else
Is your light shining too wide and too weak? Weak beams mean you never get to $1000 per hour
What does the Power Prism say about your promise? Perhaps the number one key to getting ot $1000 per hour
And more. At the end of the video you’ll know what’s keeping you from earning $1000 per hour or more and have a plan to eradicate it and level up.

Video Two: Your Power Prism Artificial Intelligence Playbook
Scott Schang has developed some razor sharp tools to help you craft your Power Proposition in Hours … not Weeks.

Here are some of the A.I. X-Rays Scott Will Share …

How to Do Comprehensive Competitor Research & Analysis Fast
Conduct meticulous research to “spy” on your competitors’ strategies, offers, propositions … and uncover weaknesses you can exploit

Quickly compare customer stories and gain invaluable insight into their buying processes. Do you know why your prospects decide to buy from your competition?

You will.

How to Do In-depth 360-Degree Customer Analysis
Scott will show you how to execute an examination of your unique customer base

How to use your online reviews, “oral histories” and case studies to find out if your messaging matches your customers values, desires, and bleeding necks.

What are you missing? What dangerous assumptions are you making?

Using A.I. to Quickly Craft a Compelling & Differentiating Story
Scott will show you how to merge insights from competitor research and customer analysis to create a compelling narrative … and sales-grabbing offers

Scott’s strategies will help you highlight your unique selling propositions and distinctive benefits. Carve out a “value gap” between you and your competitors and capture attention and interest like never before.

Plus, Scott will give you his “A.I. Power Prism Playbook.” A quick and easy-to-follow guide for how to do all this fast and furious.

If you are not using A.I. tools like Scott’s to slice all the flab and gristle from your Prime Rib Proposition … you must assume your competitors are.

The race is on.

Scott’s insights, strategies and playbook will help you catch up … or sprint out to an insurmountable lead.

Video Three: Your Power Prism Promise
We Put Your Business on the Anvil and Pound Out All the Slag Until You’ve Got a Purified, Powerful Proposition
The s-i-m-p-l-e but profound “equation” you must solve to perfect your funnel-filling promise
Are you wasting money on traffic … that’s keeping you stuck at a mediocre income?
The least expensive way to get the hardest and most expensive conversion: The FIRST one.
How to narrow your focus to the highest paying, easiest to work with customers … who gladly pay you more money
How to “force” your customers to do what you say … and get tremendous results … and give you glowing testimonials … or else.
Are you promising what your customers really want? Can you deliver what they really want?
Why you need a guarantee even if you don’t guarantee anything … how to craft an implicit promise that pulls profit
What your worst customers tell you about your USP
What the Power Prism shows you about your products, processes, systems, delivery mechanisms, and customer service … and how to tweak them to boost revenue
By the end of this video, you will know the irreducible core of your clearest, most powerful, most unique messaging and how to use it to craft killer offers …

Video Four: How to Propel Your “Chainsaw to the Clutter” Sales Missive into “One in a Million” Territory
In this video, you’ll look at your Power Prism and apply the most powerful 21st Century business strategies. Star Principle, Simplify, Network Effect … from powerful messaging to world-domination strategy.

Josh Eaton and his Top Speed Golf crew knew that mediocre messaging was fine for organic, unpaid, warm traffic.

But to truly succeed in a competitive, noisy, distracted, expensive, skeptical market … they needed unique, eye-ball-grabbing, uber-confident messaging.

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