Sharon Gutierrez Facebook Ads Visibility + Momentum

What You Get: Module 1: Know your business Understanding Your Audience Setting Goals for ads What can visibility get you? Building momentum Module 2: Personal page versus business page How to optimize social sites for branding and SEO Setting clear call to action How to track progress Module 3: Business manager introduction Benefits of business manager Setting up business manager Instagram vs Facebook vs Audience network Adding users to manager Adding billing into to business manager Beginner to advanced analytics Module 4: Ad fundamentals Understanding captivating copy Understanding quality graphics Terms Of Service 30 ways not to get your ad denied What happens if your ad is denied What makes an ad ‘good’, ‘better’, ‘best’ Module 5: Understanding ad objectives Split Testing for audiences Four types of ads covered in this course: Retargeting, brand awareness, growth, traffic, Module 6: Complete walkthrough of a page growth ad, start to finish Module 7: Complete walkthrough of a traffic ad, start to finish Module 8: Complete walkthrough of a brand awareness ad, start to finish Module 9: Introduction to pixels Installing a pixel How to reach FB support Complete walkthrough of a retargeting ad growth ad, start to finish Module 10: Congrats! You finished… now what? Evaluating ad results What a ‘funnel’ really is The end of ‘bro’ marketing Summary of advanced types of ads

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